Georain is a fictional weather modification company that observe, measure and monitor the atmospheric precipitation processes. The identity is based on geometric representations of various types of precipitation.
The brief was to design a visual identity to communicate a future scenario of the world’s water resources. I designed a dystopian future scenario where the weather is controlled by "Georain", a commercial weather modification company offering rainmaking services through the process of cloud seeding, a much-debated weather modification technique for generating rain. The technology has been around for decades, however, no-one have been able to prove that it actually has an effect. In my fictional project, I have created a scenario where the technology is so precise that you can order any weather - anytime, anywhere. The identity is based on geometric representations of various types of precipitation, and is designed to make Georain appear as a serious commercial actor.
↑ The dynamic identety consists of geometric patterns based on the different precipitation types like drizzle, heavy rain and snow.
↑ Georain uses a King Air C90 with the world's most modern cloud seeding technology. I designed the aircraft with graphics that makes it recognizable from long distances.
↑ A dummy of one of the hygroscopic flares used to seed the clouds. The flares comes in different versions for different precipitation types. This one is for heavy rain.
↑ Change the weather? Just fill out this form.
↑ The booklet explains how the technology works and how it can help people in the drought-stricken areas.